Offer 01 · Plan it
Go-to-Market Strategy
Get into the ecosystem, get your SuiteApp approved, and go to market with one clear story.
Go-to-Market | Business Development | Partnerships
Management Consultancy for NetSuite Partners NetSuite Wishes, Granted.
Genie Eileen helps NetSuite partners grow revenue through go-to-market strategy, business development and partner initiatives, and advocates for NetSuite customers to find the right partners and solutions.
- Solution Provider Program
- Alliance Partner Program
- SuiteCloud Developer Network
- Independent implementers & integrators
- SuiteApp Marketplace
- Built for NetSuite
- SuiteWorld
For NetSuite partners
Grow revenue in the NetSuite ecosystem.
SuiteApp builders, solution providers, alliance partners and independent implementers, official or not: go-to-market strategy, business development and partner initiatives.
See the three offers →For NetSuite customers
Find the right partner and software.
Partner & Software Matching is free. Tell us what you need and we introduce the partners and solutions that fit.
Ask for a match →The practice
Getting into the ecosystem is a project. Winning in it is a discipline.
Partner applications stall. SuiteApp listings go live half-finished. Sales teams can't say in one sentence why a NetSuite customer should pick you. SuiteWorld comes and goes with a booth, a badge scanner, and no pipeline. And AI is changing how NetSuite customers find partners and apps in the first place. We fix the path in, then build the engine that keeps partners, customers and NetSuite pulling in the same direction.
- Winfor the NetSuite customer, who gets a solution that fits.
- Winfor the partner, who gets a repeatable path to revenue.
- Winfor NetSuite, whose ecosystem gets stronger with every launch.
The way in
Every partner’s road into NetSuite is different. We know where it leads.
For partners · three ways to work with us
Plan it, open the doors, build the partnerships.
Go-to-market strategy, business development and partner initiatives, in the order most partners need them. Start with one; many clients add the next as they grow.
Offer 02 · Open the doors
Business Development
Senior business development leadership across the NetSuite ecosystem, without the full-time hire.
Offer 03 · Build the partnerships
Partner Initiatives
Partner channels, enablement and events that keep partners, customers and NetSuite pulling in the same direction.
Magic Lamp AI
The tools behind the work.
We are consultants first: clients come to us for strategy and business development. Behind the scenes, Magic Lamp AI, our AI Chief of Staff, keeps the practice moving: research, proposals and follow-up get done faster, and nothing falls through the cracks. Every decision and every message stays with a person.
- AgentsAI agents we built draft proposals, statements of work and contracts in hours, reviewed line by line by a person.
- PipelineOur own CRM tracks every lead and LinkedIn conversation, and event leads flow in automatically, so every conversation gets a follow-up.
- EventsPurpose-built event pages, like Three Wishes at SuiteWorld, turn booth conversations into qualified leads.
Approach
Every phase ships something you can point to.
- 01
Diagnose
Where you stand in the ecosystem today: program status, listing, competitors, gaps and the fastest credible path forward.
- 02
Position
One clear story for NetSuite customers, partners and Oracle's own teams, built on the market analysis, not on adjectives.
- 03
Launch
Applications submitted, listings live, enablement in sellers' hands. Each phase ships something you can point to.
- 04
Grow
Partner programs, events and top-of-funnel motions that compound, measured against pipeline, not activity.
Who we serve
Built for the companies that build on NetSuite.
SuiteApp builders
SuiteCloud Developer Network companies taking a native product to listing, approval and first partners.
Solution providers
Resellers and implementation partners sharpening their vertical story and differentiation.
Alliance partners
Consulting and integration firms building a referral engine inside the NetSuite ecosystem.
Independent implementers
Firms that implement and integrate NetSuite outside the formal programs and want a path in.
Leadership
Eileen VanGeorge
Founder & Genie
Eileen founded Genie Eileen to give NetSuite partners the kind of ecosystem expertise usually locked inside the largest firms. She works with SuiteApp builders and partners on the whole route to market: program entry, SuiteApp listings, positioning, partner programs and SuiteWorld, and she builds the AI tools the firm runs on.
SuiteWorld 2026 is her seventh, and Las Vegas is her hometown. In the 100 days before SuiteWorld 2026 she is sharing a tip a day on LinkedIn.
SuiteWorld 2026 · Las Vegas · Oct 25–28
Meeting us at SuiteWorld?
Make three wishes before the show: one for the conference, one for your NetSuite instance, one for your career.
Insights
Field notes from seven SuiteWorlds.
SuiteWorld · 5 min read
The SuiteWorld top-20 list: 10 people to reconnect with, 10 to meet
A simple SuiteWorld networking plan from seven SuiteWorlds: pick 10 contacts to reconnect with and 10 new people to meet, then build the week around them.
SuiteWorld · 5 min read
SuiteWorld in Las Vegas: a local's tips for the week
Las Vegas is my hometown and SuiteWorld 2026 is my seventh. Practical tips for the dry heat, group dinners, sponsor happy hours and a little time as a tourist.
Frequently asked questions
What is Magic Lamp AI?
Magic Lamp AI is Genie Eileen's AI Chief of Staff: the AI agents and tools we build for research, proposals, lead capture and follow-up, so engagements move faster and nothing falls through the cracks. The strategy, the decisions and the accountability stay with a person.
What does a NetSuite partner consultant do?
We help companies that build on, sell or implement NetSuite grow inside the ecosystem: choosing and joining the right partner program, getting a SuiteApp listed and approved, positioning against competitors, building partner channels and making SuiteWorld produce pipeline.
Which NetSuite partners do you work with?
SuiteCloud Developer Network (SDN) companies building SuiteApps, Solution Provider Program partners, Alliance Partner Program partners, and independent firms that implement and integrate NetSuite.
Are you part of Oracle NetSuite?
No. Genie Eileen is an independent management consultancy. We work for partners, which is why our advice is about what is best for your business.
How can we work with you?
Three ways, in the order most partners need them. Go-to-Market Strategy: partner program entry, SuiteApp listing and Built for NetSuite readiness, positioning and launch. Business Development: ongoing, executive-level ownership of partner relationships, NetSuite relationships and pipeline. Partner Initiatives: partner channels, sales enablement and SuiteWorld plans that keep partners, customers and NetSuite pulling in the same direction.
Do you help NetSuite customers?
Yes. Partner & Software Matching is free for NetSuite customers: we listen to what you need and introduce partners and solutions that fit. If Genie Eileen has a referral agreement with a partner we suggest, we tell you.
Request a consultation
Tell us where you are in the ecosystem. We’ll show you the way in.
A 30-minute introductory call: your program status, your product, and the next three moves we would make.